If someone does you a favor, even if you didn’t ask for it, you subconsciously feel indebted to them, you want to thank them, and you do something for them. For example, in the 1970s, the income of the Hare Krishnas in the USA began to grow rapidly only after they started using a new tactic. Before asking for donations …
Read moreThe Rule of “Reciprocal Gratitude” or “Mutual Exchange.”
